LOGO. CRC's logo is a simple wordmark. The font is based on 1920's design elements. It is accented with simple red dots, which reference the "recording" light of a camera.
Icon/Cap Image. A secondary design element, which will be incorporated into CRC's Tops and caps is a camera shutter. The shutter is cleverly disguised as a woman's hair and is accented with a woman's lips. Her face is created in the negative space.
Typography Font Pairings-
Riesling, Phenomena, Loosy Brush, and Canter. Each font is a period font that adds elegance to the overall branding of the product line.
Reference: bold lip colors and exaggerated blush in the makeup of classic movies
Reference: off black reads more vintage than pure black
Reference: a bold cool color is often used to balance reds.
Reference: off white/cream reads more vintage than pure white