The Cookout is not just a social media app, it's a community and a culture. The Cookout is a community for members of the African Diaspora who are committed to personal and professional growth and are engaged in combatting, rather than furthering, social ills that affect the Black community. Brand imagery for The Cookout needs to be unapologetically Black. It needs to be fun. It needs to emphasize community, closeness, and vulnerability. It needs to be daring, bold, and innovative, reflective of the community the app attracts.