Design Challenge

Black users are growing disillusioned with larger social media platforms due to speech policing algorithms that often punish Black users for speaking on social issues that impact the Black community.

How can we create a brand where Black users feel safe, heard, and valued?

This case study is about the visual and branding design of The Cookout only.

Project Details

Project Goals

Project Outcomes


Asset 50


A bright and vibrant, yet deep yellow perfectly emcompasses the vitality of the community.

Asset 49
This has grown to be my signature “black”. I find it’s stark but easier on the eye than pure Black.


Pure white gives contrast to the off-black and provides balance in a high contrast palette.