Design Challenge
Black users are growing disillusioned with larger social media platforms due to speech policing algorithms that often punish Black users for speaking on social issues that impact the Black community.
How can we create a brand where Black users feel safe, heard, and valued?
This case study is about the visual and branding design of The Cookout only.
Project Details
- Purpose: Personal Passion Project
- Timeframe: 7 days
- Role: Graphic Designer
- Deliverables: Logos and Brand Identity
Project Goals
- Creation of a brand that feels safe and "Black"
- Easily Recognizable as The Cookout
Project Outcomes
- Successful Recognizable start Up Branding
#ffbb40
A bright and vibrant, yet deep yellow perfectly emcompasses the vitality of the community.
#262626
This has grown to be my signature “black”. I find it’s stark but easier on the eye than pure Black.
#ffffff
Pure white gives contrast to the off-black and provides balance in a high contrast palette.